Ali is a User Researcher & Insights Leader based in Brooklyn, NY.

Currently a UX Research Manager and Strategist at Asana. Previously at Spotify and Dropbox.

About

Qualitative User Researcher with over 8 years of experience of bringing people to the heart of product development. Passionate about integrating playful methods into research, creating equitable and delightful experiences, and delivering impactful insights.

Currently at Asana and open to select Freelance opportunities.

Work Experience

Asana

UX Research Manager

MAY 2024 - PRESENT

Manage 3 UX Researchers & Lead UX Research Strategist for the Essentials Pillar, which includes Tasks, Projects, Notes, Rules & Automations, Workflows and Payment.

Staff User Researcher

SEPTEMBER 2023 - MAY 2024

Lead UX Research Strategist for the Essentials Pillar.

Freelance

JUNE 2023 - PRESENT

UX Research & Strategy

Led foundational and evaluative projects for clients to inform product, design and marketing strategy. Clients include Mill, Watershed, Welltech and discz.

Spotify

MARCH 2022 - MARCH 2023

Product Insights Manager

Managed a cross-disciplinary product insights team - User Researchers & Data Scientists - focused on new monetization opportunities.

Senior User Researcher

SEPTEMBER 2019 - MARCH 2022

Led high priority foundational and evaluative research for the Growth team.

Dropbox

AUGUST 2015 - MAY 2019

Senior Design Researcher

Led foundational and evaluative research focused on collaboration and sharing.

Contact

Write me an email or message me on LinkedIn.